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I think you're right on the money with your value prop: The main thing we wanted to solve was just to get the custom domain. If that was a part of Typeform already, we wouldn't have embedded the form in many cases. Embedding on our website works fine, but it's a bit of annoying work and usually we actually prefer to have Typeform's interface be the whole window, not having our own header or footer, but instead just focus on getting people through the form. Not really any limitations, just annoying work to get it to work on our own site. So to have a quicker way to do it is definitely interesting! :)
We've used Typeform a lot in the past and then chose to embed the forms on our site to get the custom domain.
Hope that helps!
I think what you've done is a really great way to do it actually. Will definitely try it out. Yeah, partnerships are also super interesting for us. There are a lot of companies that use insurance companies and health solutions providers that we'll be looking into partner with to get distribution. Thanks a ton!
Very interesting to hear about the conventions, will take note of that going forward. Thanks for sharing!
Thanks for sharing and for the well-wishes!
https://guineapig.app Launched last week!
While I agree with PatrickW that it's important to make sure that you're not a solution in search of a problem, we're also at a place where we're looking for more ways to contact companies than through our network. Here are our ideas that we're exploring to find our best first customers that could desperately need our product:
- Companies that are using or have used a competitors product. Look for case studies on your competitors sites, ratings and reviews on G2Crowd, Capterra and app stores. They've already proved that they have the problem, so if your solution looks better they might try you out!
- Partners and distributors of your product or service. Look for complementary companies and organisations that may already have relationships with the customers you want, contact them and see if they want to set up a partnership to help you reach these customers.
- Companies actively broadcasting their problems. For us, since we're in the corporate benefits space, we're looking at companies displaying that they offer awesome benefits for their employees. Maybe there's an equivalent for you where companies boast about solving the problem your product addresses really well. That means it's important to them.
- Of course, using your own network or trying to grow your network by participating in communities, events, and reaching out to people in the industry is also great.
- Ads and lead generation might be possible, but I'd greatly discourage it as it costs money up front and it's unlikely to work well this early. Do things that don't scale.
Best of luck to all of us! :)
I'd recommend checking out https://blog.ycombinator.com/design-for-startups-by-garry-tan/ if you're trying to improve your website design. Great lecture by Gerry Tan! Good luck!
I think it makes sense, basically sell first and then build. I believe YC has mentioned that this approach works particularly well in B2B, so I'm guessing your strategy should depend a bit on how your market works. Thanks for sharing the article!