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That's super fair. If I'm being honest, I worry about neglecting the community to focus on building the software. Although we're a community, most of these founders are looking for some tangible value - we're trying to keep their attention with product lol
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We're going through it now too. My feedback is hand to hand combat until you've found absolute product market fit. Firstly, because you engaged on Pioneer, I checked out your site -- simple as that.
Secondly, have more conversations about the problem you're trying to solve. Have more conversations with the people who you're solving the problem for. Have more conversations on the behalf of your community.
To answer your question more directly and tactically, do it all. Write traditional blog posts and share them. Also, just hangout in more areas and where conversations around your community are relevant to your service and add real good bro vibes.