Article -- PMF = spontaneous endorsement
Shared by jackson · 7d ago · 2 comments

Love short tidbits like this. Imagine a seed getting heaps of water and an absolute blasting of light before ever hitting the soil. That's my metaphor for a company focusing on growth goals out of the gate. Pointless.

Sam frames PMF as when someone "spontaneously tells other people to use" your product.

1) Do you agree? Have you seen that happen with your product yet? If not, why not?

The underlying fact here is that you begin, middle and end with customer experience.

2) How many customers (or potential customers) have you actually spoken with this week? Any memorable moments?

manojranaweera · 6d ago

It all comes down to volume. But as a general rule of thumb, I consider PMF at £1m ARR or £100k MRR. Typically what's used to be called Series A. Until, then it's all about problem/solution fit, which you can achieve at £10k MRR or £100k ARR.

AndyDent-Touchgram · 6d ago

We're not at a point of usability where I expect this to happen.

I have been pleasantly surprised at a startup event (LAUNCH Festival) where someone else explained my startup to another person who'd just walked up to the group. I've had that happen a couple of times, which is a tiny bit of encouragement.