Making your deep tech company wildly understandable...
Henry Ford had famously said "If I asked people what they wanted, they would have said faster horses".
If you're in deep tech, you're probably doing something ground breaking and something that people didn't even know they wanted.
Which is amazing, but also comes with it's challenges.
For example no one really knows what the hell you're on about because they have no reference point to understand.
So many founders dive straight into their solution, and loose people because they are speaking a different language.
So it is your job to tell the story for them, to make sure they don't only understand what you do but see the massive value you're about to provide to the world.
1) Set the right CONTEXT: Outline what's currently happening in the world (in their frame of reference)
2) Show them what's wrong with alternatives (even if the alternative is doing nothing) and how it's affecting them
3) Sell them on the VISION: You're creating an unknown future and people are scared of the unknown. So dispel any myths about the future by painting a compelling picture BEFORE you go into what your solution is.