Curious how you would do pre-launch marketing for a new product under a new brand with no following. What would your first few steps be? Would you use any platforms? How would you do it?
Background: My product is getassigned.com. We're still a couple months out from launching. We've generated some amount of traction between word of mouth, email marketing and Reddit. But I'm in no hurry since this is a bootstrapped, nights and weekends project and I'm intending to onboarding users one at a time at the start. Originally, I didn't want to do any marketing since word of mouth was working fine, but the feedback has been so positive, I figured I should explore my options.
Would love to know the community's opinion!