Pre-Launch Marketing
Shared by mikesimpson · 125d ago · 17 comments

Curious how you would do pre-launch marketing for a new product under a new brand with no following. What would your first few steps be? Would you use any platforms? How would you do it?

Background: My product is We're still a couple months out from launching. We've generated some amount of traction between word of mouth, email marketing and Reddit. But I'm in no hurry since this is a bootstrapped, nights and weekends project and I'm intending to onboarding users one at a time at the start. Originally, I didn't want to do any marketing since word of mouth was working fine, but the feedback has been so positive, I figured I should explore my options.
Would love to know the community's opinion!

mattcrail · 120d ago

I wrote a blog on this a while back:

Some key points: use your waiting list as an opportunity to talk with prospective users, keep everyone in the loop as you progress so they don't forget about you, and don't expect most of them to convert.

We were on Product Hunt's Ship/upcoming page and most of those early sign ups didn't convert - we got a lot of spam from there. However, betalist did product quite a few actual users for us.

AndyDent-Touchgram · 98d ago

That matches the impression I've gained from reading a few posts about PH over the years, especially Ship, but can't call any up readily to confirm. It's a marketing exercise that may be useful but don't rely on to get quality leads.

Interesting to hear how betalist worked - my impression is that the majority of startups on there are little more than landing pages.

kendsouza · 124d ago

Who is your target audience? Is it a variation of a project management system? You assign tasks for a project which has a team. I don't understand the concept of assigning anything to anyone.

mikesimpson · 124d ago

Thanks for asking! helps you make assignments to another business or freelancer without complicated onboarding.

I’m actually building it for two personal scenarios I run into over and over again during my day job:
1. ⁠Assigning projects to freelancer writers
2. ⁠Assigning leads to a client
These two scenarios actually have the same problem: making assignments to people outside the organization.
So my first customer in theory is either content managers or lead gen. agencies.
Luckily, I’ve spoken to both, and the conversations have been positive.

mikesimpson · 124d ago

last important thing here: Because existing platforms don't work well with people outside the organization, You can use Assigned to make the assignment without having to wait for the assignee join the organization.

kendsouza · 124d ago

What exactly is an 'assignment' in your system? Let's say I am hiring an freelancer..Mr X.
Is it is just for recording Mr X' name and start date and enddate.
Not sure I understand the value here or what I am paying for?
I hire freelancers all the time and use Notion pages.

mikesimpson · 123d ago

Quick question for you: What is your process for assigning those freelancers work and communicating with them about the project?

Regarding your question: Assignments can be anything. Think of them like actionable emails that assignee’s can update and communicate in. They can be a task, lead, form submission, new client, request, question or anything else that can be delegated.

In your case, after hiring Mr. X, you could assign him a task by typing his email and the task details (no onboarding required). Mr. X would therefore see the assignment details in their email and if he chooses, can login to his own dashboard to update the task, comment, and see tasks assigned to him by other organizations.

Love Notion btw! For those who understand it, you can accomplish this in Notion (although you still have to invite people to the organization). I'm building Assigned for those who want a sure fire way to make assignments without needing the freelancer to create an account first.

This same concept also applies to a lead gen. agency who needs to assign form submissions to a client.

The agencies that I’ve worked with who do this have all jerry rigged their own system to accomplish it. Usually it requires a form people can fill out, Zapier, a spreadsheet, and some back and fourth over email.

If this were an internal process it would be handled in the company‘s CRM. However if you’ve ever tried on boarding someone outside of your organization into a CRM it’s a process, and agencies don't want to do this with all their clients.

‘Assigned’ would allow the agency to automatically assign these form submissions to clients without having to onboard them first.

kendsouza · 123d ago

Notion is extremely simple. I have a project folder and anytime I have a new task, I just create a new page underneath it with all the info. If I have to assign it to someone, I just share it with their email. I can have multiple pages under the task page, add documents, images, videos etc.
We can communicate via notion pages. There are templates for various things.
I am sure there could be a niche for what you are doing.

mikesimpson · 123d ago

I appreciate all of your info about Notion.

This actually gives me a lot of confidence in the platform considering your process might be confusing to the lay person business owner. haha

kendsouza · 120d ago update us when you get that first paying customer:)

Sendoff · 124d ago

Loads of stuff on Medium. I think most of us on Pioneer are in that boat; launching from 0. It really does depend on product and industry, B2C or B2B etc.

I'd go out, talk to users, get feedback, use email lists and wait lists, ship (PH) and SM to spread the word. as a first few tasks list. · 91d ago

What does SM stand for?

damienaroh · 91d ago

Social media · 91d ago

:facepalm: (why can't you add emojis here?) · 91d ago
mikesimpson · 91d ago

Lol, acronyms are the worst.

mikesimpson · 124d ago

Thanks! great feedback.