Podvertizer.com's progress update - November 18th, 2020
Shared by Podvertizer.com · 340d ago · 14 comments · Unlisted
What are you building, in a sentence?

Podvertizer is a peer2peer podcast sponsorships marketplace helping brands, influencer agencies and podcast hosts to build ROI partnerships.


What are your KPIs?
New D2C brands interested to work with us by the end of October
Goal: 4
Finish the marketplace development, so we can start onboarding podcasts
Goal: November 14th
Sponsorship budget (our revenues = 10% commission)
Goal: $2000

What did you accomplish this week? Did you do everything you planned?

PLANNED
1. Redesign brand.cm > outreach to 150 D2C brands > upsell marketing.brand.cm
2. Start onboarding podcasts on marketplace.podvertizer.com to list their offers & pricing!
3. Outreach 100 funded companies > PR services
4. Start ad campaigns

RESULT
1. Done >Done > slow response
X 2. Postponed for next week
3. Done > 5 leads
4. Setup FB & Google analytics pixels > Building custom audience for retargeting ads

Built custom content templates up to 400 words that will be added to thousands of profiles to help SEO rankings


What do you want to have done by the end of next week?

1. Upload 50 brand ambassadors programs
2. Outreach to 150 D2C brands to upsell marketing.brand.cm
3. Outreach to 100 funded companies > PR services
4. Start aggregating most popular 200k podcasts
5. Work on landing page for podcasts outreaching SaaS like service


What would you like feedback on from the community?

Have you used influencers marketing? Which tools & what kind of campaigns?


Project website

https://podvertizer.com

emailyt.com · 334d ago

Super helpful to advertise products.
It helps to know a pricing range for the podcast-advertisement

Cloak.ist · 334d ago

This is a very cool idea. I was a bit confused by the name in the logo being different to the URL. I think URL is the better way to spell it. I haven't used influencer marketing but I would be interested in a platform that makes it far easier for me to do so - it's intimidating to think about how to contact influencers.

Podvertizer.com · 334d ago

Yeah, it's the old domain logo :), I will change it. We will contact them initially and ask them to list their offerings and pricing.. this way it will be very easy for you to discuss & purchase directly with them.

dragonslayer · 334d ago

Nice one! Amazing progress!! Influencer marketing typically works better than the conventional digital marketing. What I do is just send cold emails to reach out to them whether to do an IG takeover, etc. Also, it would be nice to create an Insta page so that you can capitalise on the market size of the media channel and advertise on it. Keep up the good work :)

Podvertizer.com · 334d ago

Thank you! Our focus on Podvertizer is podcasts sponsorships, so we will list the ones that have Instagram, Youtube etc.

airsip.co · 334d ago

I think podvertizer is an interesting way for brands to find podcasts that "fit" their image and values easily. On the website, I think it might be helpful for brands looking for a podcast to advertise to see what other brands have been promoted on specific podcasts to understand the market better.

Podvertizer.com · 334d ago

That's very good idea! We will have previous advertisers feedback, but I would consider finding all the brands that have advertised on a specific podcast.

fallin.today · 334d ago

Sorry, I haven't used influencer marketing. Good luck. Cheers:)

pluckd.co · 334d ago

Having never user influencer mkt before, I really like what you're doing re. your marketing in general. Are you using some kind of framework or outreach tool?

Your LP looks very web1.0, with its strong catalog structure. I wonder if you don't need another page to convince brands to advertise on pods (what is the ROI of a pod ad?). I also went into brand.cm but didn't understand what it had to do with podcasts.

Podvertizer.com · 334d ago

There is no tool for podcasts outreaching.. we're trying to build one. For our outreachings, I'm using Linkedin manual outreaching :). Thanks, you are right about our categorization.. we will consider changing it over time.

coalfacer.com · 334d ago

Great. I would pay extra for spotify if they could get rid of the ads from podcasts

Podvertizer.com · 334d ago

Haha, our model is also within advertising :), just more personal as the host is reading it.
I suppose the paid Spotify option removes the ads?

plasticscore.co · 334d ago

Haven't used influencer marketing yet, could be interested in your product. Went through the search process and everything was great, except I would have like to see ballpark pricing before having to submit my information. Listed pricing would be great.

Podvertizer.com · 334d ago

Yeah, we're working next phase to outreach to podcasts and onboard them to list their offerings & pricing, so you can directly communicate or purchase!