NFT marketing in 2021 [+ 7 case studies]
Shared by GrowthChannel.io · 43d ago · 6 comments

For those who are marketing or selling NFTs, or simply interested in learning more about the topic, we put together an NFT marketing guide with steps to building an NFT marketing plan, content ideas for each stage of the funnel, and examples of successful NFT campaigns. Feedback appreciated :)
https://growthchannel.io/blog/ultimate-guide-to-nft-marketing-7-case-studies

AndyDent-Touchgram · 42d ago

the cryptographic tokens can be attached to virtually any digital file

This is the kind of mistake/deliberate obfuscation that drives me crazy in people writing about NFTs and is part of the weakness of the current NFT ecosystem.

The tokens are not and can not be attached to a file.

They are a bit of data that lives elsewhere and points to the file. That's very different. There's nothing inherently different about a digital file that's referred to by an NFT vs one that's got nothing to do with an NFT.

I've spent many hours stewing over a model on how to do better than this, ironically something I started well before NFTs became well-known. I only started researching how NFTs work because people asked if that was what I was doing.

https://www.touchgram.com/art

kendsouza · 42d ago

Yep..so much misinformation is spread about NFT's. It is a gray area. At this stage it is not even certain that any ownership/copyright/reproduction rights presumed to the work can be enforced. Also what prevents someone from creating another NFT for the same digital work.

NFT-gal · 43d ago

What do you think about the total loss of value of NFTs in the last 3 months? (Sad as I am about this.)

GrowthChannel.io · 43d ago

The crypto market has also lost ~60% in value in the past 3 months, so I assume NFT's are following that trend too

NFT-gal · 43d ago

NFT’s are more popular than ever before...

Actually they're way down. Back to what they were at the start of 2021. Like more than 10x down from peak.

But otherwise, thorough stuff!

GrowthChannel.io · 43d ago

Maybe Elon should tweet less about the market :)