Register vs Pay to Register
Shared by mayireland · 3d ago · 3 comments

We are thinking through sign up options: 1/ ask for payment details to register, but no payment till the group they’ve signed up for goes live (which could take up to 4 weeks); 2/ ask user to pay 50% up front and the balance after the second session in the program; OR 3/ ask for full payment upfront. Which would you recommend? Is there another option we haven’t considered? All options would have 100% money back guarantee until after the second session - but before the 3rd session has taken place.

Blake · 2d ago

I always thought the sign ups were the biggest barrier to entry, I believe the was a startup that actually handled this because people hate having to come up with a username/password etc. It depends on your product pauses to read through your website I don't think you'll be able to get payment early on this, not until they realize the value of it, in which case, they will have had to collaborate on multiple sessions. You want those peer groups forming and sticking fast, if you need them to pay, set a limit on the amount of sessions, and then the pay wall starts up.

Two ideas :
-Advertising during sessions
-Integrate scheduling to auto schedule group session

Let's say you had a virtual peer group that was flagged as an early "SaaS Startup" Some of these you can reach out to advertisers and say, "90% of early startups in SaaS begin with no collaborate source control but 99% of all startups track that getting colab source control was in the top five products they purchased FIRST." So while this peer group is discussing their plans for their startups, they have a Perforce Logo staring them in the face for the entire time. You obviously won't get the quantity that many advertisers like but your conversion rate would be significantly higher I'd wager, if the ads are targeted accurately. (big if, perhaps).

To the end of getting those peer groups formed and used as fast as possible, I'd find some way to get a schedule integration so that when they start a call, your system already checks their corresponding work schedules and suggests possible times that seem compatible with all the schedules. Todoist has a similar feature called "smart schedule" that reschedules late/overdue tasks pretty well. To me, the hardest part of any collaboration is finding the common shared time to do so. If you do that for me automatically, I'll be there much much sooner/more often.

In terms of feedback, I'd look a bit more into the clarity of your landing page. "Peer" makes me think I already know these people, but what your product seems to do is facilitate peer discovery and productive discussion/knowledge sharing. "Like-minded" comes to mind, no pun intended. You are on the right track by using the customer testimonials, but I'd try to take the most positive aspect that comes from those and condense it down to a single sentence or phrase and that's the first thing I should see when I look at your product. Good luck!

mayireland-3 · 2d ago

Hey thanks for taking the time to respond - I really appreciate it! I agree, reducing the time to value is going to be key to get people to convert to payment and if we're expecting some payment up front, people will want to see some value immediately - the challenge is I also have coaches who want a degree of certainty and commitment which I can understand.. how often do we sign up for something, only to not show up - especially when it's free?? Your point on advertising is in line with what we're thinking of introducing, just not so overtly in the session though ... and I agree, would help increase conversions. I like your idea of auto scheduling too - perhaps we can introduce this in our next iteration (if we can make it work) - at the moment, the peer groups will be at set dates and times, but having people 'dropping in' to peer groups depending on their personal availability I really like the dynamic aspect of this. Thanks again and do let me know if you'd like feedback on your project :)

Blake · 1d ago

No worries, hope it helps. When you mentioned your "coaches" it sounds like you have two separate customer bases and you are going to need to sort that out. Wait until your users are complaining more or less consistently about the lack of coaches and then you'll know it's time to work them into your pricing tiers. After all, there's no point to having a coach if you don't have a team to, well, coach.