Anyone with hospital system sales experiences?
Shared by maishimada · 13d ago · 9 comments

We are in negotiation with a couple of hospital systems for our saas product. I'd love to speak with people who have experience with it. If you are, please email me at mai@isha.health !

kendsouza · 12d ago

"Improve patients' experiences by connecting patients to the right provider at the right time"
The above is on your website.
It does not work that way in the US.
In the US, if you need surgery or any care , you look up the health care providers in your inpatient network associated with your insurance. There is no choice of providers to select outside of the network as a patient. There is a choice of healthcare insurance plans you can pick depending on what you can afford or you are stuck with the employers plan or medicaid or medicare. All the healthcare plans have their network directory on their website available to you if you are a member of that plan.

maishimada · 12d ago

Thanks for taking a look at our website and giving us your feedback!
I’ve been practicing medicine in us for a decade and I think I have some understanding of US healthcare system.
Our system lets patient find the appropriate provider within a hospital system and beyond in terms of insurance type, location, and availabilities. If you have a provider in a hospital system such as primary care doctor, it is best to be seen by a physician of other specialty within the same hospital system for the continuity of care. As you pointed out, not all the physicians take your insurance so that’s why you need a booking system like the one we are creating. With Isha, patients can connect with the right provider (specialty, location, insurance) at the right time(availability).
I need help for this deal because this kind of decision never involves clinicians like myself. I’d like to understand how the hospital executives think. If you have or you know someone who has experience in making a deal with hospital system, would love to get your help:)

kendsouza · 12d ago

Before I started my company, I was part of developing healthcare systems for some of the biggest plans in the US..highmark, gateway, aetna etc for almost 20 years. If you are processing a claim for a patient in the US, most likely it is going through one of those systems. You might be practicing medicine, but It does not look like you really grasp how the US healthcare system works. It is extremely complex. And there is the juggernaut of hipaa regulations. Primary care providers groups cannot be owned within the hospital system as that would be a conflict. PCPs do make referrals to specialists & hospitals as required and available within the patient's network. There is no such thing as a booking system in the US for providers or required. You just call up the provider in your network and get an appointment and the system is effficient in itself and keeps getting better. You might be mistaking this for the travel industry. I do know many folks in the healthcare industry, but trust me..they will have a good laugh:)

maishimada · 12d ago

I suspect that you didn’t experience covid while you’re in the healthcare industry? The expectations from the patients and hospitals have completely changed in the last two years. Booking doctors appointment is already getting popular among independent practices. Now hospital systems want to adopt it but they need a better solution than the existing ones due to its complexity.
Thanks for your feedbacks anyhow. It’s very helpful to get different perspectives!

kendsouza · 12d ago

I am a consumer of the US healthcare system too, so i am not sure what exactly you are talking about. If I need to see my doctor/specialist I call them up and I am scheduled (or I can schedule online). I just got my covid booster shot the other day by scheduling online. What does this 'booking' appointment system of yours does differently which they don't already have? Give me a real life use case. If you are developing another EHR/Practice management software, thousands of competitors are already out there.
Your basic premise that you can 'book' doctors or surgeons of your choice in the US is still wrong.

manojranaweera · 13d ago

Which country are you operating in? We have a number of HealthTech startups in www.techcelerate.ventures. All UK based.

maishimada · 12d ago

We're in US. Although would love to speak with any HealthTech founders who are selling to the hospitals. Would you be able to connect me with someone with that kind of experience in techcelerate by any chance?

manojranaweera · 12d ago

UK market is different and very hard to break into NHS. Sorry!

maishimada · 12d ago

Thanks anyway!