How to bring a product to market / A very rare interview with Sean Ellis
Shared by jerico · 261d ago · 18 comments
First recorded interview with Sean Ellis, CEO of GrowthHackers and lead marketing for several companies through IPO. Pre-dates the infamous Rahul Vohra PMF article by years.
Particularly, one of the things that I’ve learned that’s been a little humbling through the experience is that if nobody wants the product, it doesn’t matter how effective the marketer is, you’re going to have a really hard time being successful. And if people want the product, you don’t have to be that great a marketer — the product is just so much easier to market.
PayPal [started with] a cryptography product where you would use a PDA to store access codes for servers... They blame marketing, they blame sales, but ultimately, it took a lot of guts, and just honesty, to say: You know what? We created something that nobody really needs. So they stepped back.