99% of people skip Facebook or Youtube Ads [Research Study]
Shared by murmurcars.com · 8d ago · 3 comments

Last 4-8 days we did some research and tried to understand how online ads are efficient and understand how Murmur can bring additional value.

In this research, we did interview 1000 people on the Internet and 99% of people told that skip ad on Facebook, Youtube as soon as possible and never pay attention.

On average persons skips 6-10 ads a day, and around 180-300 ads.

Let's imagine one ad costs 0.1 then businesses waste between $18-$30 on one person within one month and the average user conversion is 2-3 months. So basically business spends around $55 to acquire a user.

On average business targets 10,000 and $180k-$300K.

In this article, we learned 4 main reasons why people skip ads.


At Murmur by using location & behavior-based stochastic matrix we can better and faster convert users by showing them ads where it matters within context.

alessandrosolbiati · 8d ago

hey great idea! I would remove "stochastic matrix" from your one-liner, sounds "geeky" but I doubt anyone would understand what you are doing from those two words.

Regarding 99% people skip Ads.. most people also think that they are NOT influenced by ads and it just applies to all the other people "I just buy what I want at the supermarket, of course I am not influenced by ads!". This is obviously not true so I would suspect you might have some perspective bias in your survey?

Have you guys looked into official data from youtube/google about ads skipping? I guess if you add that to your pitch would make it look more solid!

murmurcars.com · 8d ago

99% of people are based on survey which we did. Would love to see some official data from google, facebook. But could not find. Will you help?

mrk · 8d ago

For what it's worth, the only ads I ever see/hear at all on YouTube (don't use Facebook), are when the YouTuber integrates the sponsor's ad into their own script/dialogue. The others are all auto skipped by my browser's preinstalled ad-blocker. I've been on the net since it was text only, and in tech/sales just as long. Online ads are always going to be massively less effective than almost any other format because the person looking at the webpage is there for something, and the brain will auto-filter to find it. Since the web is dynamic not a static page like a newspaper, you're less likely to scan all the content on a page or get distracted by a splash of color, and less likely to watch a video if an ad pops up that you can't skip. For advertising on YouTube companies would get a lot more bang for the buck if they directly sponsor content creators instead of producing their own ads, IMHO.