Last 4-8 days we did some research and tried to understand how online ads are efficient and understand how Murmur can bring additional value.
In this research, we did interview 1000 people on the Internet and 99% of people told that skip ad on Facebook, Youtube as soon as possible and never pay attention.
On average persons skips 6-10 ads a day, and around 180-300 ads.
Let's imagine one ad costs 0.1 then businesses waste between $18-$30 on one person within one month and the average user conversion is 2-3 months. So basically business spends around $55 to acquire a user.
On average business targets 10,000 and $180k-$300K.
In this article, we learned 4 main reasons why people skip ads.
At Murmur by using location & behavior-based stochastic matrix we can better and faster convert users by showing them ads where it matters within context.