Podvertizer.com's progress update - October 29th, 2020
Shared by Podvertizer.com · 360d ago · 12 comments · Unlisted
What are you building, in a sentence?

Podvertizer is a peer2peer podcast sponsorships marketplace helping brands, influencer agencies and podcast hosts to build ROI partnerships.

What are your KPIs?
Sponsorship budget (our revenues = 10% commission)
Goal: $2000
New D2C brands interested to work with us by the end of October
Goal: 4
Finish the marketplace development, so we can start onboarding podcasts
Goal: October 30th

What did you accomplish this week? Did you do everything you planned?

1. Outreach 50 D2C brands for 360 brand marketing services for Q4
2. Outreach 50 influencer agencies > offer podcast ads partnership?
3. Outreach 50 micro-influencers > discuss brand offers/$ > posts tests
4. Outreach 100 funded companies > PR services

X 1. postponed - website under dev
2. Outreached 120 > low response :(
3. Added > awaiting response
4. Done > 10 potential calls

Onboarded 5 podcasts
Brand.cm redesign
Founder.University - Launch.co 2 days workshop
Marketing.brand.cm done
Investor monthly newsletter

What do you want to have done by the end of next week?

1. Outreach to 50 D2C brands for free listing on brand.cm > upsell marketing.brand.cm
2. Outreach to 50 influencer agencies > offer podcast ads partnership
3. Outreach 100 funded companies > PR services
4. Reddit & Quora - lead nurturing
5. Try brand to influencers % campaign

What would you like feedback on from the community?

Would you be interested to work with small podcasts & micro-influencers on revenue share basis?

Project website


booste.io · 355d ago

I love the one-liner. It's very clear, I know the form factor, value prop, and customer base. Well done! One advice would be to clarify what ROI is in this context.

To your "ask", my response is that that I would be interested in revenue share to start off, because it protects my downsides when I'm in experimentation mode. The issue is that once I find a channel that works, I'd then want to just pay per job.

Podvertizer.com · 355d ago

Thank you! Yeah, we're working on case studies to figure out how to estimate ROI.

Orapa.co · 355d ago

Awesome idea and awesome progress! Perfect goal setting and striking to the goals.

I think that rev-share model would work awesome for you. Happy to give it a go.

Podvertizer.com · 355d ago

Thank you! Great, just let me know more details on the targeted audience and I will research on relevant podcasts: https://www.linkedin.com/in/nedkonedkov/ , nedkov @ brandvertisor.com

Brainsprays.com · 355d ago

Awesome progress! I would argue that your conversion rate will improve based on what you learn after one day of Founder University. It sounds like a two day investment but it's actually much less than that (doesn't start until 9:30 or something and ends in the very early afternoon - so 1/3rd of a founder's typical day). Do take notes and do get a list running of participants (Google Sheet). Good luck!

Podvertizer.com · 355d ago

Thank you! Yeah great points, if you don't take notes, it's like you haven't been on the conference.

Rex · 355d ago

I'm not ready to incorporate podcasts, but I know it's a channel that can be helpful. Good job on the outreach, keep your head up. Be consistent, it will pay off.

SportAI.io · 355d ago

This has stiff competition, but the effort is there, curious to see it's growth.

roboflow.com · 355d ago

I don't understand "peer2peer" in this context.

1 way to get relevant leads could be to pay mechanical turks to listen to podcasts and get you a list of advertisers. Then reach out to them & see if they want to run ads on other shows.

We'd potentially be interested in trying it out! I have a list of podcasts we might be interested in sponsoring; what's the minimum budget required? Email me: brad@roboflow.ai

Podvertizer.com · 355d ago

* I'm trying to explain that it's direct p2p communication, sales management etc... Host-read ads and not programmatic/automated ones.. Maybe there is a better explanation?

* great idea about the mechanical turks, thank you!

* Great! It seems like you understand the concept and already done research on your own!
I will email you from nedkov @ brandvertisor.com.

www.sidebrain.app · 355d ago

Yes, I'd definitely be interested to work with small podcasts and micro-influencers. Congrats on onboarding those podcasts :) We definitely need something like podvertizer.

Focus on the website and make it more cleaner, you'd have more trust. Also build an audience, reach out to all early stage startups. Once you have people ready to pay, you'll have more influencers & podcasts IMO

Podvertizer.com · 355d ago

Thanks for the feedback! You're right we should work with early-stage startups to gain product-market fit.
Fill up the form at some of the podcasts or email me at nedkov @ brandvertisor.com to research you relevant podcasts :)