Why we will succeed
Shared by andrew-miit.co · 74d ago · 7 comments

Next week marks 6 months in the tournament for Miit and after having given over 500 pieces of feedback there's one particular question I get asked more than any other, so I thought I'd answer it here. I'd love to hear your thoughts.

Fellow Pioneer contestants and potential investors alike always ask some variant of "Why will this succeed when so many similar apps have failed/ what's your point of difference from similar apps"?

And it's true, every time you look there's a new app aiming to help people make friends by matching them with others who share their interests. The reason these products fail is because people don't connect over shared interests or activities. People connect over common values and stage of life.

That's what we understand and what we're building for. Take for example three people who are interested in fitness. One does it because they love burgers. Another because it helps them clear their head after a long day. The last because they compete at a high level and are driven by the gains.

Despite enjoying the same activity, these people are completely different and are never going to connect deeply over that shared interest. You need to get to know your user better and match them in ways that reflect real life.

Of course no one wants to fill out a personality questionnaire when signing up for an app so you need to strike a balance between keeping users engaged and learning enough about them to deliver a great experience. That's what we're still working out.

But because we're a team of regular people with regular jobs and families working on our side hustle, we have unlimited runway. There's no investor money to run out of and we will keep grinding until we find product market fit.

That's why we will win.

tosh · 74d ago

interesting, thanks for sharing this, shows you deeply care about the problem space you're in

manojranaweera · 63d ago

Good explanation Andrew. What you are describing is a Problem/Solution fit. This is what we are also trying to solve first at https://skilledup.life. We are way behind when compared to you. I'm convinced that Founder/Market fit is the most important.

Good luck. Looking forward to seeing you win - go for incremental wins instead big wins.

andrew-miit.co · 62d ago

Thanks Manoj, progress is like a snowball - as long as you keep moving the momentum builds on itself. For us now it's just about those new users each week and retention. Back on the grind!

louis@cloak.ist · 69d ago

This is really cool Andrew, thanks for sharing.

I'm guessing you've considered focusing on one particular interest area, to try and focus your app and marketing more (let's say for the sake of argument, by targeting sportspeople only). I'm really interested in why you decided not to go down this road? My interest comes from having flirted before with the idea of making an app that helped sportspeople find e.g. a tennis partner.

Also: I am not sure I agree that the unlimited runway is the reason you will win (that might just be a quirk of how the end of your post is written). I think it's much more likely to be the approach you lay out in paragraph 3. I can see how many businesses with unlimited runway might still fail, because product market fit is not guaranteed by spending time on something. Sometimes I could hypothesize that unlimited runway would in fact make businesses avoid hard decisions - and that it would be best to 'fake' runway even when there is none, by saying 'we'll only try this for X more months'.

andrew-miit.co · 68d ago

Thanks Louis. It's funny you mention sports, that was actually one of my original driving factors.

I moved to a new city and wanted to find someone to shoot hoops with - was way harder than I expected. As I looked into it further I looked at what existing services people were using to solve this problem and why none of the other local activity/events apps (even something as powerful as Facebook Local) had really taken off and become THE go to product for the niche in the same way Spotify, Tinder etc have. That's how we learned about all the reasons people don't like these apps and decided to do something different.

It seems like the sweet spot is a mix of Meetup (interests+location) and Facebook Groups (content+engagement) with some more granular control for the user (filter by age, gender, distance, stage of life etc). That's what we're going for with Miit. Of course you can still use it to find tennis partners, just set your interests and distance filters accordingly. That's the beauty of Miit, you can be as specific as you like and build your own niche.

I probably could have worded the runway comment better and agree with you. It's useful to have a deadline for success. We actually set a "used-by" date and then decided to ignore it when we got there. Because the number of hours we (particularly the dev team) can dedicate around other work varies greatly, one of the things we're worst at is being able to predict what we can get done by when. So instead we're going keep building until we ship the features we want to deliver to our users. Then our level of traction will dictate where Miit goes from there.

louis@cloak.ist · 68d ago

Gotcha - I like the approach of 'deliver X features then see if traction happens'. I guess the only risk is that 'feature creep' sets in - that you go past the originally defined scope of the features. I did this a lot when working on Nudge (nudgeware.io) - I kept going for years adding features that I thought would move the needle.

andrew-miit.co · 67d ago

100%

What eventually changed your mind?