Next week marks 6 months in the tournament for Miit and after having given over 500 pieces of feedback there's one particular question I get asked more than any other, so I thought I'd answer it here. I'd love to hear your thoughts.
Fellow Pioneer contestants and potential investors alike always ask some variant of "Why will this succeed when so many similar apps have failed/ what's your point of difference from similar apps"?
And it's true, every time you look there's a new app aiming to help people make friends by matching them with others who share their interests. The reason these products fail is because people don't connect over shared interests or activities. People connect over common values and stage of life.
That's what we understand and what we're building for. Take for example three people who are interested in fitness. One does it because they love burgers. Another because it helps them clear their head after a long day. The last because they compete at a high level and are driven by the gains.
Despite enjoying the same activity, these people are completely different and are never going to connect deeply over that shared interest. You need to get to know your user better and match them in ways that reflect real life.
Of course no one wants to fill out a personality questionnaire when signing up for an app so you need to strike a balance between keeping users engaged and learning enough about them to deliver a great experience. That's what we're still working out.
But because we're a team of regular people with regular jobs and families working on our side hustle, we have unlimited runway. There's no investor money to run out of and we will keep grinding until we find product market fit.
That's why we will win.