I launched my product Sety https://sety.io late September. Growth was very slow at first, we only crossed 100 users after a week and I was so worried, even though I had no marketing budget. I had just shared the app with people on WhatsApp, Twitter, family, etc.
On the first of October, I woke up with 118 users.
We have a severe issue with police brutality in my country Nigeria you see, and I went on Twitter and found the "End Police Brutality" hashtag trending. I had an epiphany.
I pretty much built a danger zone reporting functionality into the core tech of my app, so I only had to make few adjustments from the server to include a new category for police brutality.
I did an update to the Twitter page specifying Sety can be used to report police brutality incidents, it blew up.
We got 8k users in 24hrs, and we're currently on 12k+ users. Still without paying a dime in marketing and promotions.
Our server crashed, and I spent the better time of the night scaling with my engineer and worrying. We are currently working to scale up the backend, add new functionalities like video stream/archiving, machine learning, social media integration, and many more free/premium features.
The timing was perfect and now people. It was the trojan horse because now people use the app for so many other purposes.
Looking to expand the team and hire more people to take my idea to the next level.
Always ensure you listen to users, follow trends, be quick to decide, and make sure you build your product such that you can quickly make changes to address a certain need if falls within the scope of the problem you want to solve.
Happy to take any questions in the comment
Thank you all so much for reading