How do you prove if users will pay for your product (app)?
Shared by dman · 141d ago · 17 comments

Hey! A little bit context. We work on a mobile app for learning foreign languages. We're currently running Instagram campaigns and collect potential users emails. After they dropped their emails we ask if we can contact them for users interviews and ask them to leave their phone numbers, so more than half do that. We consider that as a 'double commit' but we are not sure if the same people will pay. So have you tried any better solutions how to prove if people will pay? We thought about to add bank card form but it seems weird because we can't offer anything at the moment.

manojranaweera · 140d ago

Hi Dmitrii, Pick a sample and just ask. I've done this a number of times.

In fact, this is how Joel got started with Buffer back in the day.

raresmose · 139d ago

Also, I think it's worth mentioning that asking them "Would you pay for x or y?" would probably fail as people tend to be nice or they feel good at the moment, or for other reasons they will not say the complete truth.

Instead, if you want to make sure they'd pay, you have to look for facts/behavior, which in this case translates to them giving you their time or money or something else they value.

dman · 139d ago

I thought maybe to put CTA like Buy now for $000 and if people clicked we will show a message like 'thanks, leave your email etc'

raresmose · 139d ago

You can split-test different CTAs but I highly recommend you to have one of the options like @manojranaweera mentioned. If you want you can have all options from lowest cost to highest and see what the results are. Make sure you track every KPI you need to draw conclusions.

manojranaweera · 139d ago

Joel basically had a price. He started building after someone paid.

In my case, I collected an annual subscription, before building - heavily discounted of course. · 91d ago

If you want proof, create a fake payment form. After people fill it out, say something like 'Thanks, for the confidence in us. No money was withdrawn. We'll get back to you closer to launch'. Asking for user interviews is not the same as asking for money.

manojranaweera · 140d ago

Hey Dmitrii, you can also deploy a team of Volunteers to validate your business concept. I wrote about this

kendsouza · 140d ago

The proof is in the pudding..the customer has to try it out and find value in it..otherwise tough luck trying to find someone to pay for your vaporware.

manojranaweera · 140d ago

Hi Ken, actually, customers do pay in advance. I've done this a number of times. It won't scale. But it confirms the "need"

kendsouza · 140d ago

Yes..I have done numerous software projects where customers have paid me in advance.
Though I have not heard of anyone paying for a downloaded app which does not exist yet. Not sure if the app stores will even allow that.

Sendoff · 139d ago

Agree with Manoj. Ask. You can also run a survey on your s/m channels

jamesaugeri · 140d ago

easiest is probably just -- hey our paid version will have X features and cost Y, where you A/B test the X/Y combo shown to people and see if they will give email for "first to get" or "early access" -- can add optional pre-pay to see if they will go second step, but be ready to deliver if add that

user_1234 · 140d ago

I had similar app idea. Wanna collaborate?

dman · 140d ago

Do you have something to share? Landing page, slides or simple description?

user_1234 · 140d ago

Not yet. email me at and we can discuss further

shaimilstein · 141d ago

I'd say before thinking about users that are interested in paying for your service, you should find people who are genuinely curious about what you're doing. If they keep following the content you post, and they demonstrate a genuine curiousness in your solution to learning new languages, they'll most likely see the possibility of having to pay for your app with great eyes.

As a great quote from the movie "The Social Media," when both Eduardo and Mark discuss putting ads on Facebook or not, they discuss ads being boring and how no one likes them — and it is correct. Ads just started later on, and most likely, Facebook wouldn't have been as great as it is today if they had focused on their earnings since day one.

Henceforth, I'd reckon you keep going with your market research by knowing more about your clients and their needs.

manojranaweera · 135d ago

Have you done this before? What were your results from this experiement?