Podvertizer.com's progress update - October 13th, 2020
Shared by Podvertizer.com · 376d ago · 21 comments · Unlisted
What are you building, in a sentence?

Podvertisor is a peer2peer podcast sponsorships marketplace helping brands, influencer agencies and podcast hosts to build ROI partnerships.


What are your KPIs?

What did you accomplish this week? Did you do everything you planned?

PLANNED
1. List 50 brand ambassadors programs @Brand.cm
2. Outreach 50 D2C brands for 360 D2C brand marketing services for Q4
3. Outreach 50 influencer agencies > offer podcast ads partnership?
4. Outreach 100 funded companies > PR services
5. Start micro-influencer offers<>posts tests!

RESULT
1. Done.
2. CMOs @Linkedin > Free profile @Brand.cm >upsell marketing.brand.cm
X3. Next week.
4. Done >5 calls
5. started >1 brand

2 podcast interviews & 2 scheduled this week
https://startup.info/nedko-nedkov-brandvertisor
Marketplace.podvertisor.com done!


What do you want to have done by the end of next week?

1. Outreach 50 D2C brands for 360 brand marketing services for Q4
2. Outreach 50 influencer agencies > offer podcast ads partnership?
3. Outreach 50 micro influencers > discuss brand offers/$ > posts tests
4. Outreach 100 funded companies > PR services


What would you like feedback on from the community?

Would you consider podcast sponsorship or podcast interview for your startup when you have marketing budget and what outcome do you expect?


Project website

https://podvertisor.com

Choback.com · 369d ago

100%! I have an MMA website that I have been wanting to promote on UFC Unfiltered for a while now but I figured it would be too expensive. I expect an influx of users and signups. I think it's a great idea so keep up the good work!

Podvertizer.com · 369d ago

Thanks!

rushpie.com · 369d ago

I would love a podcast interview. I would love to be asked about my story and how i started, how the journey was like. Questions like that.

Podvertizer.com · 369d ago

Yeah, start at Poddit.net & Matchmaker.fm for free ones with smaller podcasts to train and then return to me at marketing.Podvertizer.com for premium services :)

hackerstash.com · 369d ago

I'd definitely consider it for sure! In terms of 'outcome' I'm not entirely sure what you mean. I guess I'd imagine it being hard to learn about the cost for advertising on different podcasts all in one place, a guide to how much to expect to pay per audience size etc. Looks like a cool product :)

Podvertizer.com · 369d ago

Industry standards are $25-35 CPM Mid-roll, but if they are smaller podcasts may accept lower rates. As more downloads as higher CPM.
We are working on listing all podcasts at 1 marketplace with their offers & pricing so it is easy to filter and find the most relevant and compare pricing.

Chris (hackerstash.com) · 369d ago

what does CPM stand for? :)

Podvertizer.com · 369d ago

cost per thousands downloads in this case .. in advertising it's cost per 1000 views

Chris (hackerstash.com) · 369d ago

ah, interesting, but like you can't cap it? So if you were on a podcast from years ago that had long legs...and like ended up having 1 million downloads...what then? haha

danielfergu · 369d ago

Impressive progress!

Yes, I would consider doing podcast sponsorships and podcast interviews.

I guess I would expect to get customers for my startup, at least in the beginning. Maybe later I would consider having more networking oriented goals. I am thinking it's probably even a good idea when raising a round.

Great product and you seem to really know what you are doing and making a lot of progress.

Keep going!

Podvertizer.com · 369d ago

Thank you! Yeah an interview will bring more interest to check you out in details and sponsorship will only incentivize the most relevant buyers.

FoundPad.com · 369d ago

Depending on the audience, yeah I might consider that, regardless of marketing budget, I'd also have to consider interesting topics to talk about, so I'm assuming that a certain level of milestones needs to be reached as well

Podvertizer.com · 369d ago

Thank you! Yeah that makes absolute sense!

everypagehq.com · 369d ago

Nice progress! I would definitely consider sponsoring podcasts, I think one of my challenges at the moment is I don't even know how much it would cost so would be nice if this was more transparent everywhere. I would expect a large increase in brand awareness and ideally enough sales to pay for itself.

Podvertizer.com · 369d ago

Thank you! Industry standards are $25-35 CPM Mid-roll, but if they are smaller podcasts may accept lower rates. As more downloads as higher CPM.
We are working on listing all podcasts at 1 marketplace with their offers & pricing so it is easy to filter and find the most relevant and compare pricing.

PONS · 369d ago

I heard that a lot of people are looking for sponsors for their podcasts. If the audience is a targeted group I would pay for it.

Podvertizer.com · 369d ago

Yeah absolutely, only like 5% of podcasts are monetizing yet, so there are a lot of opportunities!

acal96 · 369d ago

Answering your question regarding the podcast interview for my startup when I have the outcome, yes I would like it.

Podvertizer.com · 369d ago

Thank you!