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Linkedin. My network is now nearing 10,000. Trying to slow down as much as possible.
I have been working on a project to organize sales pipelines on social media channels like Linkedin.. if this is a pain for you to keep organized with 10k connections, I would love to have you take a look at our free beta @ socialcycle.io
I'm also hiring back my old developer to repair all the broken apps on https://unified.vu - this extend visibility across from the CRM. Single customer view.
Thanks Chaz (hope that's your name). I am a CRM and tag junkie. Any segmentation happens at CRM (CapsuleCRM), so I am unlikely to invest time doing it at two places.
We consider ourselves a top of funnel lead source for funneling SQL's into CRM. Do you believe there is viability in that white space at the very top of funnel prior to CRM interaction?
If your tool integrated directly with Linkedin and pulled all the contacts including emails, Linkedin profile, mobile, etc, then that would have been something. Hard to do these days due to Linkedin restrictions.
Agreed... we do have a search engine that helps with prospecting, from there we are applying somewhat of an enterprise sales process via social media engagement that ends with a direct message attempt to get a call scheduled which would then pass to CRM. It is somewhat of an omni-channel Linkedin Sales Nav (but in very early stages).
LinkedIn. Reach out to connections who work at companies you're interested in selling to.
Agreed! My project helps organize your social media workflow and prospect for leads on social if it interests you: socialcycle.io (sorry for the self promo, but I had to do it )
Hi Justintime. It depends on what level of B2B you're selling (SMB?). However, First Round Capital just released a tool to help get connections for B2B deals. Here's a link. http://bspray.me/1stRoundB2B
I cannot agree more.
We're sending out LinkedIN invites using some automated tools to people in our buyer persona. We're starting the conversations more like "we're looking for feedback on what we are building..." as opposed to "buy out product". We haven't done a full launch of our product though - so treating this more like customer discovery/plant seeds.
What are your thoughts on automating that outreach vs shrinking your net and being more personalized with less leads? Always curious what people's take is on this subject
I use something called Linkedhelper to help connect with people who are operating in my space and narrow the search to a smaller zone.. I was surprised to see how many people were there in such a small area. Process is, Invite to connect, send first email with some content, second follow up to find out if they have questions, request their feedback or request for a catch up call. It works!
Do you see this approach working on social channels other than Linkedin? How are you tracking who to follow up with on Linkedin?
I looked at your website and guess your targets are:
Logistics companies and Companies which deliver their products by themselves
(I think companies that deliver their products are easier to sell your product at first. Then, go to logistics companies)
And decision-makers are:
Logistics companies: CEO, Manager of each area, Head of the planning department
Companies which deliver their products by themselves: CEO, Head of customer-support, Head of planning-department
(I guess they are around 50~60 years old)
How to reach:
Actually, your product has a big responsible part since your product is the first touch for their customer. Their customer will see your quality(because your product delivers their products to their customers) before their products(that's exactly why some companies want to deliver their products by themselves)
So, it must be hard to convince them.
If I were you, I would think
How to get a referral
How to reach to decision makers with trust
So, I would do:
Hold a webinar about how to improve their logistics(Do not offer your product, then.)
Send columns about how to improve their logistics to magazines of logistics industries.(send as much as possible until any magazine gets to you)
Go to online communities about logistics, find someone who might be interested in your product, and send direct messages.
Make mail magazines that are very useful for those targets
(the way below costs time and money)
Send Direct mails
If I got the trust of decision makers, I would offer a trial in a small area.
Then, I'd work hard and let them know how my product was good for them.
Hold a webinar, and Mail magazine are two great way to reach and build the trust and I think it's an appropriate solution in this situation.
This might come off as a little blunt, but I heard it on YouTube from a YC person. You should already know who the customers are and where they are at if you came up with a solution to a problem they have. Otherwise you have a solution that has no problem. If you are looking for connections, try LinkedIn, door to door, and stuff like that. Best of luck!!
Three growth levers used by essentially every B2B businesses to get started:
Tapping your personal network (i.e. his friends)
Seeking out your customers where they are (i.e. Twitter)
🗞 Getting press
They come to us via Slack and MS Teams app marketplaces. https://karmabot.chat + https://timebot.chat are not suuuuper popular, but we get ~750 new teams monthly.
Some potentially useful anecdotes here: https://www.lennyrachitsky.com/p/how-todays-fastest-growing-b2b-businesses
While I agree with PatrickW that it's important to make sure that you're not a solution in search of a problem, we're also at a place where we're looking for more ways to contact companies than through our network. Here are our ideas that we're exploring to find our best first customers that could desperately need our product:
- Companies that are using or have used a competitors product. Look for case studies on your competitors sites, ratings and reviews on G2Crowd, Capterra and app stores. They've already proved that they have the problem, so if your solution looks better they might try you out!
- Partners and distributors of your product or service. Look for complementary companies and organisations that may already have relationships with the customers you want, contact them and see if they want to set up a partnership to help you reach these customers.
- Companies actively broadcasting their problems. For us, since we're in the corporate benefits space, we're looking at companies displaying that they offer awesome benefits for their employees. Maybe there's an equivalent for you where companies boast about solving the problem your product addresses really well. That means it's important to them.
- Of course, using your own network or trying to grow your network by participating in communities, events, and reaching out to people in the industry is also great.
- Ads and lead generation might be possible, but I'd greatly discourage it as it costs money up front and it's unlikely to work well this early. Do things that don't scale.
Best of luck to all of us! :)
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